︎
GRACE XIN  

Graphic & Identity Designer based in New York City. Background in branding, digital design, and motion graphics. Passionate about building visual narratives that engage, connect, and inspire the community. More than anything, she likes to explore the dynamic interplay of text and imagery

Currently at
01. Tinuiti, Graphic Designer

Previously at
01. Estée Lauder Companies
 02. Invisible North
03. Kenneth Cole Productions

 Education
01. Parsons School of Design,
BFA in Communication Design

RESUME︎︎︎
LINKEDIN︎︎︎

CLINIQUE
02/2023 – 05/2023
A collection of branded assets consisting of alt-images, print & digital ads, landing page designs and email campaigns for Clinique’s hero products. Assets are designed to be optimized for various aspect ratios to ensure consistent user experience across multiple digital platforms
+ Branding
+ Editorial Design
+ Digital Design
+ UI | UX



[High-Fi Mascara] 

High-Fi Mascara (Digital)


High-Fi Mascara (Editorial) 01

High-Fi Mascara (Editorial) 02


High-Fi Mascara Email Campaign



[Black Honey Lipstick]

Black Honey Banner


Black Honey Landing Page 01
Black Honey Landing Page 02



[Alt-images]


Efficacy Stat 01

Efficacy Stat 02

Efficacy Stat 03

Efficacy Stat 04

Efficacy Stat 05
Ingredient Breakdown 01

Ingredient Breakdown 02

Ingredient Breakdown 03

Ingredient Breakdown 04

Ingredient Breakdown 05

Product Description 01

Product Description 02

Product Description 03

Product Description 04

Product Description 05

Product Comparison 01

Product Comparison 02

Product Application

Before & After Grid

Product Efficacy





WORK, PLAY