GRACE XIN

Graphic & Identity Designer based in New York City, with a background in brand storytelling, digital design, and motion graphics

Currently at Tinuiti. Previously at Estée Lauder, Invisible North, and Kenneth Cole

Parsons School of Design,
BFA in Communication Design

Resume ︎︎︎
LinkedIn ︎︎︎
GRACE XIN

Graphic & Identity Designer based in New York City, with a background in brand storytelling, digital design, and motion graphics

Currently at Tinuiti. Previously at Estée Lauder, Invisible North, and Kenneth Cole

Parsons School of Design,
BFA in Communication Design

Resume ︎︎︎
LinkedIn ︎︎︎
CUROLOGY

Partnered with Curology to devise creative strategies and execute paid social content for Meta and TikTok, promoting the brand’s new haircare product. With a performance-focused approach, this collection of creative assets including statics, carousels, animations, and videos was designed to drive consumer engagement
2023 – 2024

+ Branding
+ Editorial Design
+ Digital Design
+ Motion Graphics


[Statics & GIFs]


Follicle Fitness Launch 01

Hair Formula Hero 01


Seasonal Messaging

Follicle Fitness Launch 02
Hair Formula Hero 02

User Before & After


[Carousel]

Educational Carousel


[Videos]