Graphic & Identity Designer
based in New York City

Urban Outfitters Rebrand
The target audience of Urban Outfitters are teenagers to young adults who are actively trying to find their place in the world. UO recognizes that individuals need both the essentials and the eccentrics to define their sense of style and being. In this concept, UO encourages self-discovery and embraces the idea of duality by redesigning the brand with bold and isometric typography that reflects this strategy.