GRACE XIN  

Graphic & Identity Designer based in New York City. Background in branding, digital design, and motion graphics. Passionate about building visual narratives that engage, connect, and inspire the community. More than anything, she likes to explore the dynamic interplay of text and imagery

Currently at

01. Tinuiti, Graphic Designer

Previously at
01. Estée Lauder Companies
02. Invisible North
03. Kenneth Cole Productions

Education
01. Parsons School of Design,
BFA in Communication Design

Resume︎︎︎
LinkedIn︎︎︎

CLINIQUE

A collection of branded assets consisting of alt-images, print & digital ads, landing page designs and email campaigns for Clinique’s hero products. Assets are designed to be optimized for various aspect ratios to ensure consistent user experience across multiple digital platforms

+ Branding
+ Editorial Design
Digital Design
+
 UI | UX


AGENCY SKINCARE

Partnered with Agency Skincare to build brand equity and enhance consumer engagement through data-driven creative strategies and paid social ads. This collection of assets pushes creative boundaries to entice consumers and spark their interest in this emerging brand

+ Branding
+ Editorial Design
+ Digital Design
+ Motion Graphics


CUROLOGY

Partnered with Curology to devise creative strategies and execute paid social content for Meta and TikTok, promoting the brand’s new haircare product. With a performance-focused approach, this collection of creative assets including statics, carousels, animations, and videos was designed to drive consumer engagement

+ Branding
+ Editorial Design
Digital Design
+ Motion Graphics

ROUTINE REMNANTS

A collection of seven printed objects that visually document the subtle, mundane moments often overlooked in the routine of life. Spanning the course of a year, each piece captures a fleeting moment that holds personal significance. This collection invites the viewer to explore how stories and experiences can be told without words

+ Editorial Design
+ Typography | Print

NARITA AIRPORT 

A redesign of the Narita Airport logo and identity system with the goal of creating a modern and dynamic mark that reflects cultural significance and aesthetic values. The design is based on the airport's three-letter IATA code, NRT, and is applied to signage, digital platforms, promotional materials, and more

+ Branding
+ Motion Graphics






WORK | PLAY