GRACE XIN

Graphic & Identity Designer based in New York City, with a background in brand storytelling, digital design, and motion graphics

Currently at Tinuiti. Previously at Estée Lauder, Invisible North, and Kenneth Cole

Parsons School of Design,
BFA in Communication Design

Resume ︎︎︎
LinkedIn ︎︎︎
GRACE XIN

Graphic & Identity Designer based in New York City, with a background in brand storytelling, digital design, and motion graphics

Currently at Tinuiti. Previously at Estée Lauder, Invisible North, and Kenneth Cole

Parsons School of Design,
BFA in Communication Design

Resume ︎︎︎
LinkedIn ︎︎︎
CLINIQUE

A collection of branded assets consisting of alt-images, print & digital ads, landing page designs and email campaigns for Clinique’s hero products. Assets are designed to be optimized for various aspect ratios to ensure consistent user experience across multiple digital platforms

+ Branding
+ Editorial Design
+ Digital Design
+ UI | UX
2023



AGENCY SKINCARE

Partnered with Agency Skincare to build brand equity and enhance consumer engagement through data-driven creative strategies and paid social ads. This collection of assets pushes creative boundaries to entice consumers and spark their interest in this emerging brand

+ Branding
+ Editorial Design
+ Digital Design
+ Motion Graphics
2024



CUROLOGY

Partnered with Curology to devise creative strategies and execute paid social content for Meta and TikTok, promoting the brand’s new haircare product. With a performance-focused approach, this collection of creative assets including statics, carousels, animations, and videos were designed to drive consumer engagement

+ Branding
+ Editorial Design
+ Digital Design
+ Motion Graphics
2023 – 2024



ROUTINE REMNANTS

A collection of seven printed objects that visually document the subtle, mundane moments often overlooked in the routine of life. Spanning the course of a year, each piece captures a fleeting moment that holds personal significance. This collection invites the viewer to explore how stories and experiences can be told without words

+ Editorial Design
+ Typography | Print
2023



NARITA AIRPORT 

A redesign of the Narita Airport logo and identity system with the goal of creating a modern and dynamic mark that reflects cultural significance and aesthetic values. The design is based on the airport's three-letter IATA code, NRT, and is applied to signage, digital platforms, promotional materials, and more

+ Branding
+ Motion Graphics
2022